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Languages, Literatures, and Cultures |
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LLC 3120 - Teaching Languages: Theory and Practice (6)
When Offered: Fall; Spring
A study of theories, methods, and best practices for teaching second languages, including instructional strategies, materials and assessment in the K-12 curriculum. This course is designed to allow students to meet the Standards for Second Language Teachers as defined by the NC State Board of Education. Experiences will include development of lesson and unit plans, classroom observations and micro-teaching.
(Same as CI 3120 .) Required for B.S. degree with K-12 teacher licensure.
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LLC 3240 - Cultures of East Asia (3) [WID]
When Offered: Fall; Spring
GEN ED: Junior Writing in the Discipline (WID)
An introduction to the history and cultures of East Asia (China, Japan, and Korea), their social and political structures and their religious and philosophical traditions from ancient times to the present.
Prerequisite: RC 2001 or its equivalent.
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LLC 3430 - Arthurian Legends (3) [GenEd: LS]
When Offered: On Demand
GEN ED: Liberal Studies Experience
This course explores the ever-popular legends of King Arthur from the middle ages to the present across time, across national boundaries, and across genres (epic, novel, film, art, music, television series). Readings will focus on Arthurian legends from the French, German, and English traditions.
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LLC 3500 - Independent Study (1-3)
When Offered: Fall; Spring
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LLC 3520 - Instructional Assistance (1)
When Offered: On Demand
A supervised experience in the instructional process on the university level through direct participation in a classroom situation.
May be repeated for a total credit of three semester hours. Graded on an S/U basis.
Prerequisite: junior or senior standing.
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LLC 3530-3549 - Selected Topics (1-4)
When Offered: On Demand
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LLC 3550 - Survey of Chinese and Japanese Literatures (3)
When Offered: On Demand
To examine works of representative masters in various genres from the beginning to early twentieth century, by studying the translation of the works. Class is conducted in English.
(Global Learning Opportunity course)
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LLC 4010 - Afro-Hispanic Literature (3)
When Offered: On Demand
A survey of Afro-Hispanic contributions to Spanish and Spanish American Literature in works written by Afro-Hispanic authors. An examination of literary themes on the life and culture of Blacks in Spanish-speaking America in the texts of representative Latin American authors underscoring outstanding historical facts and sociological concepts.
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LLC 4020 - European Languages and Culture Through Films (3)
When Offered: On Demand
Comprehensive analysis of European cultures through films, with special emphasis on the historical, political, social, and philosophical representations of life in selected countries in recent decades.
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LLC 4530-4549 - Selected Topics (1-4)
When Offered: Fall; Spring. On Demand
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LLC 4550 - Structure of Modern English for TESL (3)
When Offered: Fall. On Demand
This course will investigate the structure of the English language from the viewpoint of modern linguistics. Focus will be placed on the role of grammar in the second language classroom and methods of teaching grammar in a communicative context.
Prerequisites: two years of a language other than English and LLC 2050 or ENG 3610 .
[Dual-listed with LLC 5550.] Dual-listed courses require senior standing; juniors may enroll with permission of the department.
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LLC 4551 - Materials and Methods in TESL (3)
When Offered: Spring. On Demand
A survey of various methods and materials to teach English to speakers of other languages. Discussion will focus on factors affecting how curricula are developed to most effectively teach speaking, listening, reading, writing, and culture to ESL students. Central to this course will be: an emphasis on various methods used to teach ESL holistically and in the context of a particular content; assessment; materials and resources; and the growth and development of the field of ESL.
Prerequisite: two years of a language other than English and LLC 2050 or ENG 3610 .
[Dual-listed with LLC 5551.] Dual-listed courses require senior standing; juniors may enroll with permission of the department.
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LLC 4555 - Practicum in TESL (3)
When Offered: Spring. On Demand
This course provides future ESL teachers with experience teaching English to speakers of other languages in a supervised setting. As a part of this course, students complete a project/portfolio for use in future instruction.
Prerequisites: two years of a language other than English and LLC 2050 or ENG 3610 , LLC 3010 , LLC 3020 , and LLC 4550 . May be taken concurrently with LLC 4551 .
[Dual-listed with LLC 5555.] Dual-listed courses require senior standing; juniors may enroll with permission of the department.
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LLC 4575 - East Asian and German Capstone (1) [CAP]
When Offered: Fall; Spring
GEN ED: Capstone Experience
This is the capstone course for students in the East Asian Languages and Cultures and German concentrations. Students will have the opportunity to advance their oral and written proficiencies in the language of their area concentration (e.g. Chinese, Japanese or German). Students will also synthesize cultural and linguistic knowledge from previous work in their target language/culture, gaining tools to improve both written and oral skills. Students will select a paper previously written in a major-related course, revise and expand the paper based on faculty and fellow student input.
Prerequisites: Senior standing; LLC 3240 , or GER 3021 or GER 3050 , or consent of instructor.
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Latin |
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LAT 1010 - Beginning Latin I (3)
When Offered: Fall
Introduction to Latin and its influence on the Romance languages and English. Emphasis is placed on reading, writing, and translating.
Laboratory work required.
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LAT 1020 - Beginning Latin II (3)
When Offered: Spring
Mastery of elementary grammar and syntax through readings, written assignments, and laboratory work.
Prerequisite: LAT 1010 or consent of the advisor.
Laboratory work required.
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LAT 1040 - Intermediate Latin I (3)
When Offered: Fall
A study of Latin culture and language as revealed through the work of Cicero and other Latin writers of the classical period. Readings are supplemented with a review of grammar and syntax. Emphasis on Latin literary styles and their influences on the Romance languages.
Prerequisite: LAT 1020 or adequate score on the Latin placement test or consent of the advisor.
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LAT 1050 - Intermediate Latin II (3)
When Offered: Spring
GEN ED: Liberal Studies Experience
A study of classical Latin culture and language as revealed through poetry and prose. Emphasis on major figures such as Catullus, Horace, Vergil, Livy and Petronius.
Prerequisite: LAT 1040 or consent of the advisor.
(Global Learning Opportunity course)
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LAT 2500 - Independent Study (1-3)
When Offered: On Demand
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LAT 2530-2549 - Selected Topics (1-4)
When Offered: Fall; Spring. On Demand
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LAT 3010 - The Aeneid (3)
When Offered: On Demand
Prerequisite: LAT 1050 or four years of high school Latin or permission of the instructor. Key passages are selected for translation and discussion.
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LAT 3020 - The Roman Historians (3)
When Offered: On Demand
Prerequisite: LAT 1050 or four years of high school Latin or permission of instructor. Translation of selected passages and discussion of literary values of Livy, Sallust and Tacitus.
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LAT 3500 - Independent Study (1-3)
When Offered: On Demand
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LAT 3520 - Instructional Assistance (1)
When Offered: On Demand
A supervised experience in the instructional process on the university level through direct participation in a classroom situation.
May be repeated for a total credit of three semester hours. Graded on an S/U basis.
Prerequisite: junior or senior standing.
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LAT 3530-3549 - Selected Topics (1-4)
When Offered: On Demand
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LAT 4010 - Roman Satire (3)
When Offered: On Demand
Selections from Horace and from Juvenal will be read. Discussions will include each poet’s specific characteristics and his influence on western culture.
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LAT 4020 - Roman Comedy (3)
When Offered: On Demand
Selections from the comedies of Plautus and Terrence will be read. Discussions will include the practice of contamination and the playwright’s influence on western culture.
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Law |
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LAW 2150 - Legal Environment of Business (3)
When Offered: Fall; Spring
An introduction to the legal environment in which business must operate. Selected areas of the law are investigated as well as the historical, political, cultural, ethical and technical context in which law exists and operates. Ethical issues are integrated throughout the course. Current legal topics that impact business are analyzed and discussed.
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LAW 3910 - Business Law I (3)
When Offered: On Demand
A study of selected areas of the law that affect the commercial community. Includes the law of contracts, sales, commercial paper, agency and other legal topic areas. Common law concepts are investigated as well as the impact of the Uniform Commercial Code on commercial transactions. The course is designed to give students an awareness of legal problems that may exist in commercial transactions, and to develop the analytical skills necessary to recognize and seek assistance for such problems.
Prerequisites: 54 earned hours and LAW 2150 or equivalent.
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LAW 3930 - Hospitality Law (3)
When Offered: On Demand
Laws applicable to ownership and operation of hotels, restaurants and resorts. Consideration of contracts, real property, ownership forms, torts, liabilities, duties and administrative agency regulations.
Prerequisites: 54 earned hours and HOS 2000 .
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LAW 3960 - Insurance Law (3)
When Offered: On Demand
A study of the legal issues that affect licensing, regulation, sales and claims in the insurance industry. Common law and statutory schemes are investigated as well as the ethical responsibility of all involved parties. This course is designed for insurance majors that seek an in-depth understanding into the legal framework of the insurance process.
Prerequisites: 54 earned hours and LAW 2150 .
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Management |
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MGT 1530-1549 - Selected Topics (1-4)
When Offered: On Demand
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MGT 2500 - Independent Study (1-4)
When Offered: Fall; Spring
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MGT 2530-2549 - Selected Topics (1-4)
When Offered: On Demand
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MGT 3010 - Survey of Management (3)
When Offered: Fall; Spring
This course is not open to business majors for credit. An introduction to traditional and contemporary functions and concerns of management, including the history of management; planning, organizing, and controlling; decision-making fundamentals; information systems; motivation, communication, and leadership; international management; and social responsibilities of management.
Prerequisite: 54 earned hours
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MGT 3170 - Creativity and Design (3)
When Offered: Fall; Spring
This course focuses on enhancing individual creativity before engaging in the group process of design thinking. Design thinking is an iterative problem-solving process of discovery, ideation, and implementation that utilizes numerous design-based techniques to gain insight into core drivers of human behavior. Once such awareness is developed it becomes a foundation from which innovative solutions for virtually any type of organizational or business challenge are developed. At the heart of this approach is a deep sensitivity to the needs of people, so that innovations that result from the process are meaningfully used, and lead to positive desired outcomes for individuals, organizations, and society. The course concludes with exploration into organizational factors that impact creativity, as well as individual level strategies that can enable people to be more productive in creative contexts.
Prerequisite: 54 earned hours
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MGT 3300 - Sustainable Business-Theory and Practice (3)
When Offered: Fall; Spring
The course provides a comprehensive exploration of business sustainability issues. Environmental and social concerns are converging to alter business strategies and practices, leading to new opportunities to create value for all of an organization’s stakeholders. Using lecture, case analysis, site visits, and guest speakers, students will learn about sustainable business practices that are both local and national in scope.
Prerequisite: 54 earned hours
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MGT 3400 - Change Management (3)
When Offered: Spring
In competitive business environments, where external forces are interconnected and continuously changing, organizations must often adjust their strategies to align with the needs of a changing world. Yet, the human side of organizations often inhibits the successful realization of strategic organizational initiatives. Managing in times of complexity requires that managers have an understanding of individual and organizational tendencies towards change to effectively lead change initiatives in a systematic way. Through multiple modes of learning (lecture, case analysis, applied projects, group discussion, and individual reflection), this course helps students develop change management skills to enhance their influence in their current and future organizations.
Prerequisite: 54 earned hours
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MGT 3500 - Independent Study (1-4)
When Offered: Fall; Spring
Prerequisite: 54 earned hours
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MGT 3510 - Junior Honors Thesis (1-3)
When Offered: On Demand
Independent study and research project directed by a departmental faculty advisor on a topic of mutual interest to both student and advisor. The thesis should be completed during the student’s junior and senior years and includes a formal presentation to the college faculty.
May be repeated for a total credit of three semester hours.
Prerequisite: 54 earned hours
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MGT 3520 - Instructional Assistance (1)
When Offered: Fall; Spring
A supervised experience in the instructional process of the university level through direct participation in the classroom situation.
May be repeated for a total credit of three semester hours. Graded on an S/U basis.
Prerequisite: 54 earned hours
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MGT 3530-3549 - Selected Topics (1-4)
When Offered: On Demand
Prerequisite: 54 earned hours
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MGT 3620 - Human Resource Management (3)
When Offered: Fall; Spring
A study of basic personnel policies, practices, objectives, functions and the organization of personnel programs. Emphasis is placed on recruiting, selection, placement, training and development, employee evaluation, compensation, accident prevention, and union management relations in a modern business corporation.
Prerequisite: 54 earned hours
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MGT 3630 - Introduction to Organizational Behavior (3)
When Offered: Fall; Spring
A study of individual and small group behavior in a work setting with focus on how this knowledge is reflected in current management theories. Emphasis is placed on understanding why employees behave the way they do and how to use this understanding to either maintain or change this behavior. Management majors are encouraged to take this course before or concurrently with MGT 3620 .
Prerequisite: 45 earned hours and Management major OR 54 earned hours.
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MGT 3660 - Negotiation and Conflict Resolution (3)
When Offered: Fall
A study of negotiation in a variety of settings that business and professional people are likely to encounter. Negotiation is both a science and an art. Students will have the opportunity to learn about the science of negotiation through readings, lectures, and discussions; and will practice the art of negotiation through a variety of exercises or dynamic cases. The course is designed to complement the diagnostic and technical skills that students typically learn in other courses. While managers need analytical skills to determine the optimal solutions to problems, negotiation skills are often necessary to see those solutions implemented.
Prerequisite: 54 earned hours
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MGT 3670 - International Human Resource Management (3)
When Offered: Spring
A study of human resource management with emphasis on the global economy. Topics will include human resource practices of multinational firms involved in international strategic alliances, joint ventures, and cross-border mergers and acquisitions. Attention will be given to managing expatriate assignments in terms of selection, preparation, retention, and inter-cultural adjustment. Additional topics will include managing host country nationals on their own soil and immigrant workers on U.S. domestic soil.
Prerequisite: 54 earned hours
(Global Learning Opportunity course)
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MGT 3800 - International Management (3)
When Offered: Fall; Spring
International management studies management as practiced in different nations and cultures. The influences of differences in the political, economic, social, legal, and technological environments on the management functions (planning, organizing, motivating, and controlling) and management effectiveness are examined. The requirements and problems of adapting the American approach to management in foreign cultures, and conversely, adapting foreign approaches to American business will be basic to the course. Also included will be an investigation of management practices world-wide as well as an examination of current issues and special topics.
Prerequisites: 54 earned hours and MGT 3010 or MGT 3630 .
(Global Learning Opportunity course)
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MGT 3900 - Internship (6)
When Offered: Summer Session
A full-time work experience for ten weeks (400 hours) to provide an in-depth practical experience that is related to the student’s management concentration. An internship may be completed during the summer term between the junior and senior years of study.
Graded on an S/U basis.
Prerequisites: 54 earned hours, admission to the Walker College of Business, permission of the department faculty advisor and COB internship coordinator.
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MGT 4500 - Independent Study (1-4)
When Offered: Fall; Spring
Prerequisites: 84 earned hours and a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course.
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MGT 4510 - Senior Honors Thesis (1-3)
When Offered: On Demand
Independent study and research project directed by a departmental faculty advisor on a topic of mutual interest to both student and advisor. The thesis should be completed during the student’s junior and senior years and includes a formal presentation to the college faculty.
May be repeated for a total credit of three semester hours.
Prerequisites: 84 earned hours and a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course.
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MGT 4530-4549 - Selected Topics (1-4)
When Offered: On Demand
Prerequisites: 84 earned hours and a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course.
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MGT 4570 - Compensation (3)
When Offered: Fall
This course presents practical tools, methods, and a systems perspective to help advance students’ understanding of human resource management. The course covers compensation, benefits and related human resource functions such as performance appraisal, job analysis and selection practices.
Prerequisites: a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course, and MGT 3620 .
[Dual-listed with MGT 5570.] Dual-listed courses require senior standing.
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MGT 4630 - Employee and Labor Relations (3)
When Offered: Spring
This course explores the historical development of U.S. employment relations, the rights and responsibilities of employers and employees, and the legal framework of labor relations. The focus is on both union and nonunion settings, however special consideration of issues, terms, and strategies of union contract negotiation and administration are discussed. Strong consideration is given to public policy relating to the employment relationship. In addition to these topics, we will explore union governance and structure, collective bargaining and impasse resolution procedures, grievance procedures, employee involvement and opinions, and deviant workplace behaviors.
Prerequisite: a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course.
[Dual-listed with MGT 5630.] Dual listed courses require senior standing.
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MGT 4640 - The Strategy and Practice of Human Resource Management (3)
When Offered: Fall; Spring
This course examines human resource management from a strategic perspective. It is an interactive course which explores the intersection of human resource management, business policy, and competitive strategy. The goal is to provide students with the skills and core competencies needed to be successful managers of human capital in organizations.
Prerequisites: 84 earned hours, a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course, and MGT 3620 .
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MGT 4700 - Contemporary Issues in Management and Leadership (3)
When Offered: Fall; Spring
This course is designed to explore theories and practical applications of management and leadership in organizational settings. The major emphasis is on building the managerial and leadership skills necessary to diagnose and provide remedies for organizational level problems. Subjects covered include: management, leadership, strategic vision, organizational culture and values, motivation and empowerment, teams, leading diversity, and leading organizational change.
Prerequisites: a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course, and MGT 3630 or MGT 3010 .
[Dual-listed with MGT 5700.] Dual-listed courses require senior standing.
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MGT 4750 - Strategic Management (3)
When Offered: Fall; Spring
Integrates and draws upon knowledge gained in the business disciplines to develop a holistic perspective of organizations competing in dynamic domestic and global environments. The course engages students in understanding how organizations identify and create new opportunities to sustain a competitive advantage. Emphasis is placed on acquiring and demonstrating analytical skills needed to implement successful strategies.
Prerequisites: 84 earned hours, a minimum grade of “C” (2.0) in CTE 3340 or ENG 3100 , FIN 3680 , MKT 3050 , SCM 3650 , and final semester standing. (This course may not be taken on an individual study basis.)
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MGT 4770 - Business Ethics (3)
When Offered: Fall; Spring
A study of the economic, political, social and legal environments within which business processes take place and how such environments affect the decisions that businesses and managers make.
Prerequisite: a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course.
[Dual-listed with MGT 5770.] Dual-listed courses require senior standing.
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MGT 4810 - Seminar (1-3)
When Offered: On Demand
Prerequisites: 84 earned hours and a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course.
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Marketing |
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MKT 1530-1549 - Selected Topics (1-4)
When Offered: On Demand
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MKT 2500 - Independent Study (1-4)
When Offered: Fall; Spring
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MKT 2530-2549 - Selected Topics (1-4)
When Offered: On Demand
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MKT 3050 - Principles of Marketing (3)
When Offered: Fall; Spring
An introductory study of the marketing process in advanced market economies. Consideration of psychological theories and determinants of buyer behavior. A background in the elements of the marketing mix; the product distribution structure, the price system, and promotional activities. Survey of marketing in special fields. Planning and evaluating the marketing effort. Using computers to analyze marketing data; quantitative aspects of the marketing function.
Prerequisites: 45 earned hours and Marketing major OR 54 earned hours.
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MKT 3215 - Professional Selling (3)
When Offered: Fall; Spring
Focus is on the development of selling skills, from prospecting for new customers to making a sales presentation, closing the sale and following up, as well as the development of an understanding of the economic and psychological buying motivations affecting the sales of industrial and consumer goods and services. The course will also include the application of a sales force automation software to facilitate the selling process, and to increase retention of existing customers.
Prerequisites: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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MKT 3220 - Sales Management (3)
When Offered: Fall; Spring
Management of sales force. Quantitative techniques and behavioral research applied to planning, organizing, directing, and controlling field sales effort.
Prerequisites: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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MKT 3225 - Digital Marketing (3)
When Offered: Fall, Spring
This course gives an overview of using various platforms for digital marketing. The term will cover understanding buyer personas and use of content to target customers and position products and services. Further students will work on various tools available to create a seamless integration between online and offline shopping experience. They will work by way of in-class simulations on creating a consistent brand positioning and message to the right audience with the use of website, search engine marketing, search engine optimization, E-mail Marketing, Social Media Marketing, Online publicity and PR, Affiliate marketing, Mobile marketing and Apps.
Prerequisites: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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MKT 3235 - Social Media Marketing: Building a Strong Brand (3)
When Offered: Fall, Spring
This class will cover marketing application and measurement of social media platforms and their strategic use in building strong brands. Students will be required to cover the planning and integration of social media into marketing plans. They will work on in-company (live projects) to set objectives, develop a social media marketing plan using platforms like Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest and snapchat, measure the program results and understand the pros and cons of social media marketing.
Prerequisites: 54 Earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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MKT 3240 - Integrated Marketing Communications (3)
When Offered: Fall; Spring
Intensive investigation of the field of advertising to include a review of the history and the economics of advertising, research, copy, layout, production, budgeting, and advertising organization. Theory and application are stressed.
Prerequisite: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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MKT 3260 - Managing Distribution Channels (3)
When Offered: Fall; Spring
The study of distribution as a strategic tool in the marketing mix. The course focuses on the relationship dimensions of channel structure, evaluation and selection of channel participants, behavioral processes, design challenges, functions of leadership, formulation of channel roles, marketing logistics and electronic channels.
Prerequisites: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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MKT 3270 - Consumer Behavior (3)
When Offered: Fall; Spring
An examination of the psychological, sociological, and economic theories of buyer behavior. This is followed by analysis of the major current and classical empirical research studies designed to test the different theories of buyer behavior.
Prerequisites: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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MKT 3280 - Business-to-Business Buyer Behavior (3)
When Offered: Fall; Spring
A study of the distinguishing features of the business marketing environment including the major types of customers, the nature of the procurement function, and forces that drive buying decisions in organizations. Other topics include customer relationship management strategies for business markets, E-commerce strategies for business markets, supply chain management and global business marketing strategies. In addition, techniques for assessing business market opportunities, market segmentation, demand analysis and sales forecasting will be reviewed. Also included will be the planning, implementation and control of the business marketing function.
Prerequisites: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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MKT 3285 - Retail Management (3)
When Offered: On Demand
Focus is on operational problems, retail store organization, location analysis, buying, selling, sales promotion, service, and merchandise handling. Case analysis of managerial problems in retailing establishments.
Prerequisites: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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MKT 3290 - Services Marketing (3)
When Offered: On Demand
This course examines service organizations’ distinctive approach to marketing strategy development and execution. Services marketing explores the unique characteristics and challenges of service organizations and applies the expanded marketing mix (7Ps) in examining marketing strategies and processes for service planning, delivery, evaluation and recovery of service quality with the focus on customer satisfaction and retention. The course broadens the view of marketing and provides an understanding of services marketing theories and of how marketing can be practiced in organizations in local, national and international markets. Sustainability issues related to services marketing will be emphasized.
Prerequisites: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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MKT 3295 - New Product Development and Branding (3)
When Offered: On Demand
The purpose of this course is to provide a comprehensive dialogue about new product development and brands. The course is broken into two parts. The first part of the course (till and including the First Exam) introduces and discusses a very popular New Product Development process called the Stage Gate System®. Additionally, this portion of the course also introduces some of the best practices in the industry while discussing the Stage Gate System®. Once a product is developed, the marketer subsequently brands the product, which provides the impetus for the second portion of the course. This second portion of the course introduces and explains how to manage brand equity - the added value an offering has due to the past investments in marketing activities of the brand. Specifically, the branding portion of the course attempts to explain (1) what is and how to build brand equity; (2) ways to measure brand equity; (3) different branding strategies, and, (4) how to adjust branding strategies over time to maximize brand equity.
Prerequisites: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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MKT 3500 - Independent Study (1-4)
When Offered: Fall; Spring
Prerequisite: 54 earned hours
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MKT 3510 - Junior Honors Thesis (1-3)
When Offered: On Demand
Independent study and research project directed by a departmental faculty advisor on a topic of mutual interest to both student and advisor. The thesis should be completed during the student’s junior and senior years and includes a formal presentation to the college faculty.
May be repeated for a total credit of three semester hours.
Prerequisites: 54 earned hours
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MKT 3520 - Instructional Assistance (1)
When Offered: Fall; Spring
A supervised experience in the instructional process on the university level through direct participation in the classroom situation.
May be repeated for a total credit of three semester hours. Graded on an S/U basis.
Prerequisite: 54 earned hours
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MKT 3530-3549 - Selected Topics (1-4)
When Offered: On Demand
Prerequisites: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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MKT 3900 - Marketing Internship (3 or 6)
When Offered: Summer Session
A full-time work experience in business. Three semester hours of credit are granted for a total 200-hour internship. Six semester hours are granted for a total of 400-hours of internship. The maximum credit hours earned cannot exceed six. Students must have at least one semester of coursework left to complete after the internship.
Graded on an S/U basis.
Prerequisites: 54 earned hours and admission to a degree granting college; MKT 3050 with a minimum grade of “C” (2.0), and permission of the departmental chair and the internship coordinator.
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MKT 3910 - Sales Internship (3 or 6)
When Offered: Summer Session
A full-time work experience in business. A sales internship will provide students with an opportunity of in-field work experience in sales. Three semester hours of credit are granted for a total 200-hour internship. Six semester hours are granted for a total of 400 hours of internship. The maximum credit hours earned cannot exceed six. Students must have at least one semester of coursework left to complete after the internship.
Graded on an S/U basis.
Prerequisites: 54 earned hours and admission to a degree granting college; MKT 3050 with a minimum grade of “C” (2.0), and permission of the departmental chair and the internship coordinator.
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MKT 4050 - Marketing Analytics (3)
When Offered: Fall; Spring
This course exposes students to the application and presentation of analytical and statistical methods to solve marketing problems, especially as they relate to customer description, segmentation, targeting, lifetime value, customer relationship management, and optimization of marketing actions and tactics, such as pricing or resource allocation in on and off-line environments. Please note, as an introductory course, this class is not designed to teach in-depth programming.
Prerequisites: A minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course, and MKT 3050 with a minimum grade of “C” (2.0).
[Dual-listed with MKT 5050]. Dual-listed courses require senior standing. Juniors may enroll with permission of the department.
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MKT 4500 - Independent Study (1-4)
When Offered: Fall; Spring
Prerequisites: 84 earned hours and a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course.
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MKT 4510 - Senior Honors Thesis (1-3)
When Offered: On Demand
Independent study and research project directed by a departmental faculty advisor on a topic of mutual interest to both student and advisor. The thesis should be completed during the student’s junior and senior years and includes a formal presentation to the college faculty.
May be repeated for a total credit of three semester hours.
Prerequisites: 84 earned hours and a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course.
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MKT 4530-4549 - Selected Topics (1-4)
When Offered: On Demand
Prerequisites: 84 earned hours and a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course.
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MKT 4550 - International Marketing (3)
When Offered: Fall; Spring
An analysis of cultural, legal, political, and economic factors affecting marketing in world markets. Emphasis is placed upon the differences in life styles, beliefs, attitudes, behaviors, and their influence upon the marketing decisions of the foreign firm.
Prerequisites: 84 earned hours, a minimum grade of “C” in any Writing in the Discipline (WID) course, and MKT 3050 with a minimum grade of “C” (2.0).
(Global Learning Opportunity course)
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MKT 4560 - Advanced Sales Techniques (3)
When Offered: Fall; Spring
Students in this course will build on basic selling skills learned in the prerequisite Professional Selling course. Advanced Sales Techniques will focus on applying and practicing selling skills through role-play competition participation and/or selling actual products, services or ideas for collaborating profit or not-for-profit organizations. Students will also develop skills in account management and the application of emerging sales technologies and analytics.
Prerequisites: 84 earned hours, a minimum grade of “C” (2.0) in any Writing in the Discipline course (WID), and MKT 3215 .
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MKT 4620 - Marketing Research (3)
When Offered: Fall; Spring
Techniques involved in the specification, collection, analysis, and reporting of marketing information. The analysis will include experimental design, analysis of variance, and other univariate and multivariate analyses.
Prerequisites: 84 earned hours, a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course, MKT 3050 with a minimum grade of “C” (2.0) and ECO 2200 . Demonstrated Readiness for College-level Math.
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MKT 4630 - Social, Mobile, Analytics and Cloud Marketing (3)
When Offered: Fall, Spring
This course is an advanced course that will help students understand how the marketing landscape is changing with the convergence of social, mobile, analytics and cloud. The class will delve deeper into the understanding of the new digital consumer and how they buy. Students will then work on applying this in the social network eco system. This class will work in close collaboration with active brands and businesses and plan the social and mobile strategy for them applying concepts like crowd storming, crowd sourcing, collaboration, co-creation, mobile commerce, mobile wallets and mobile payments while tracking and monitoring through analytics and cloud. The class will close with a simulation that will help them integrate these concepts.
Prerequisites: 84 earned hours, a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course, MKT 3050 with a minimum grade of “C” (2.0), MKT 3225 , MKT 3235 .
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MKT 4650 - Strategic Marketing Management (3)
When Offered: Fall; Spring
An integrated course in marketing, systematically oriented with emphasis on the marketing mix, the formulation of competitive strategies, and special attention to market analysis, marketing information, and sales forecasting. Case analysis is stressed.
Prerequisites: 84 earned hours, a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course, MKT 3050 with a minimum grade of “C” (2.0), and six additional semester hours of MKT courses.
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MKT 4810 - Seminar (1-3)
When Offered: On Demand
Prerequisites: 84 earned hours and a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course.
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Mathematics |
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MAT 0010 - Developmental Mathematics (3)
When Offered: Fall; Spring
This course is intended for those persons who have had previous exposure to Algebra but who still have deficiencies and are not prepared for MAT 1010 or MAT 1020 . It is mandatory for students whose scores on the mathematics placement test indicate a deficiency. The course content is elementary algebra. Self-development and study skills are emphasized. The course meets five days per week, and counts as three hours credit toward course load and full-time student eligibility, but does not count toward hours required for graduation (see “Academic Regulations ”).
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MAT 1005 - A Brief Introduction to Mathematics (1)
When Offered: Spring
GEN ED: Quantitative Literacy
This course is an introduction to mathematical problem solving. Emphasis is on the development of conceptual understanding rather than on computational drill. Using appropriate computational tools, including computers, is fundamental to the course. All sections cover personal finance. MAT 1005 is not open to students with 4 hours of QL credit.
Prerequisite: 3 hours of QL credit.
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MAT 1010 - Introduction to Mathematics (4)
When Offered: Fall; Spring; Summer Session
GEN ED: Quantitative Literacy
A course in mathematical problem solving for students who are not required to take calculus. Emphasis is on the development of students’ quantitative literacy and number sense rather than computational drill. Computational tools such as spreadsheets will be used to solve a variety of real world problems. All sections cover basic consumer statistics and probability, with additional topics drawn from a variety of fields such as art, music, finance, physical or biological science, geometry, cryptology, measurement, and election theory. Not open to students who are enrolled in or have credit for MAT 1020 , MAT 1030 , or MAT 1110 . Students may not receive credit for both MAT 1010 and MAT 1020 .
Prerequisite: Demonstrated Readiness for College-level Math.
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MAT 1020 - College Algebra with Applications (4)
When Offered: Fall; Spring; Summer Session
GEN ED: Quantitative Literacy
A study of algebraic concepts and applications for students who are not required to take calculus, but who require a working knowledge of algebra and functions. Tabular, graphical, and algebraic presentations are investigated, with emphasis on linear, power, exponential, and logarithmic models. Applications are chosen from a variety of topics, including in particular finance, units and measurement, right triangle trigonometry, and population modeling. Not open to students who are enrolled in or have credit for MAT 1010 , MAT 1030 , or MAT 1110 . Students may not receive credit for both MAT 1010 and MAT 1020.
Prerequisite: Demonstrated Readiness for College-level Math.
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MAT 1025 - Precalculus (4)
When Offered: Fall; Spring
An overview of algebraic concepts and a thorough treatment of functions such as rational, logarithmic, exponential, and trigonometric. Included will be a rigorous treatment of analytic geometry. Recommended for students with less than four units of high school mathematics who plan to take MAT 1110 . Students may not receive credit for MAT 1020 after receiving credit for MAT 1025. Not open to students who have credit for MAT 1110 .
Prerequisite: must pass placement test or MAT 0010 . Demonstrated Readiness for College-level Math.
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MAT 1030 - Calculus With Business Applications (4)
When Offered: Fall; Spring
GEN ED: Quantitative Literacy
An introduction to the concepts of differentiation and integration with particular emphasis upon their applications to solving problems that arise in business and economics. This course is designed primarily for business and economics majors and is not open to mathematics majors or students with credit for MAT 1110 .
Prerequisite: MAT 1020 or MAT 1025 or equivalent. Demonstrated Readiness for College-level Math.
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MAT 1035 - Business Mathematics With Calculus (3)
When Offered: Fall; Spring; Summer Session
GEN ED: Quantitative Literacy
This course is an overview of algebraic concepts and a thorough treatment of functions such as rational, logarithmic, and exponential, including an introduction to the concepts of differentiation with particular emphasis upon their applications to solving problems that arise in business, finance, and economics. This course is designed primarily for business and economic majors and is not open to mathematics majors or students with credit for MAT 1110 - Calculus With Analytic Geometry I (4) .
Prerequisite: Demonstrated Readiness for College-level Math.
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MAT 1110 - Calculus With Analytic Geometry I (4)
When Offered: Fall; Spring
GEN ED: Quantitative Literacy
A study of limits, continuity, differentiation, applications of the derivative, the differential, the definite integral, the fundamental theorem, and applications of the definite integral.
Prerequisite: MAT 1025 (with a grade of “C-” (1.7) or higher) or equivalent. Demonstrated Readiness for College-level Math.
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MAT 1120 - Calculus With Analytic Geometry II (4)
When Offered: Fall; Spring
A study of the logarithmic and exponential functions, circular functions and their inverses, techniques of integration, improper integrals, infinite series, Taylor polynomial and power series.
Prerequisite: MAT 1110 (with a grade of “C-” (1.7) or higher). Demonstrated Readiness for College-level Math.
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MAT 1530-1549 - Selected Topics (1-4)
When Offered: On Demand
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MAT 2030 - Mathematics for the Elementary School Teacher (3)
When Offered: Fall; Spring
This course is an introduction to mathematical concepts, processes, and reasoning for the prospective elementary school teacher. Topics include patterns, relationships, functions, data, probability, and statistics. Not open to mathematics majors or minors.
Prerequisite: MAT 1010 or higher or permission of the instructor. Demonstrated Readiness for College-level Math.
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