Apr 19, 2024  
2016 - 2017 Undergraduate Bulletin 
    
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2016 - 2017 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3050 - Principles of Marketing (3)

When Offered: Fall; Spring
An introductory study of the marketing process in advanced market economies. Consideration of psychological theories and determinants of buyer behavior. A background in the elements of the marketing mix; the product distribution structure, the price system, and promotional activities. Survey of marketing in special fields. Planning and evaluating the marketing effort. Using computers to analyze marketing data; quantitative aspects of the marketing function.
Prerequisite: 54 earned hours and ECO 2030 .