MKT 3215 - Professional Selling (3)

When Offered: Fall; Spring
Focus is on the development of selling skills, from prospecting for new customers to making a sales presentation, closing the sale and following up, as well as the development of an understanding of the economic and psychological buying motivations affecting the sales of industrial and consumer goods and services. The course will also include the application of a sales force automation software to facilitate the selling process, and to increase retention of existing customers.
Prerequisite: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).