Apr 16, 2024  
2020-2021 Undergraduate Bulletin 
    
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2020-2021 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3270 - Consumer Behavior (3)

When Offered: Fall; Spring
An examination of the psychological, sociological, and economic theories of buyer behavior. This is followed by analysis of the major current and classical empirical research studies designed to test the different theories of buyer behavior.
Prerequisites: 54 earned hours and MKT 3050  with a minimum grade of “C” (2.0).