May 28, 2025  
2020-2021 Undergraduate Bulletin 
    
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2020-2021 Undergraduate Bulletin [ARCHIVED CATALOG]

MUS 2420 - Music Merchandising and Entrepreneurship (3) [WID]

When Offered: Spring
GEN ED: Junior Writing in the Discipline (WID)
A core course for Music Industry Studies majors providing an in-depth exploration of music merchandising. Content will include music products manufacturing, wholesaling, retailing, music publishing and product services. Basic business concepts will be introduced as they relate to entrepreneurship opportunities in this field. Course delivery will include guest lecturers from the industry and field trips to appropriate businesses. Lecture three hours.
Prerequisites: MUS 1420  with a minimum grade of “C” (2.0); and R C 2001  or its equivalent.