MKT 4630 - Social, Mobile, Analytics and Cloud Marketing (3)

When Offered: Fall, Spring
This course is an advanced course that will help students understand how the marketing landscape is changing with the convergence of social, mobile, analytics and cloud. The class will delve deeper into the understanding of the new digital consumer and how they buy. Students will then work on applying this in the social network eco system. This class will work in close collaboration with active brands and businesses and plan the social and mobile strategy for them applying concepts like crowd storming, crowd sourcing, collaboration, co-creation, mobile commerce, mobile wallets and mobile payments while tracking and monitoring through analytics and cloud. The class will close with a simulation that will help them integrate these concepts.
Prerequisites: 84 earned hours, a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course, MKT 3050 with a minimum grade of “C” (2.0), MKT 3225, MKT 3235.

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