COM 3860 - Client Development and Services (3)

When Offered: Fall
This course is designed to introduce students to the process of engaging and securing new clients in a competitive marketplace, then servicing client needs to ensure a successful relationship. Students will gain a greater understanding in how to identify prospective clients, define complementary attributes between client and agency, then demonstrate value to client through professional storytelling, negotiation and communication. Students will gain an understanding of client services through account management and in-field activities such as client entertainment, trade shows and experiential events.
Prerequisite: COM 2700 or permission of the instructor.