R M 3243 - The Cruise Line Industry in a Cultural Context (3)

When Offered: Summer Session
The purpose of this course is to provide each student with the basic knowledge necessary to work in the cruise line industry. This is a field course designed to acquaint students with the process of operating a cruise ship with multiple international destinations. The course will take place on a Voyager-class ship of the Royal Caribbean Cruise Line, one of the largest ships in the industry. Voyagerclass ships offer more services than most cruise ships and Royal Caribbean is considered to be one of the market leaders in terms of service quality. Topics to be covered include: who cruises and why; the anatomy of a cruise ship; the cruise experience; who’s who in cruising; the pre-, and post-, and off-ship cruise experience; the geography of cruising; profiling the lines; selling cruises; and cruise marketing, groups and incentives.