Mar 19, 2018  
2017-2018 Graduate Bulletin 
2017-2018 Graduate Bulletin

BUS 5005 - Foundations in Marketing (1)

When Offered: On Demand
This course introduces the major concepts and tools employed in modern marketing. The course will study marketing from the perspective of for profit and not for profit organizations, domestic and international.
Prerequisite: admission to the MBA Program or permission of the program director.