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2017-2018 Graduate Bulletin
Appalachian State University
   
 
  Nov 21, 2017
 
 
    
2017-2018 Graduate Bulletin

BUS 5005 - Foundations in Marketing (1)


When Offered: On Demand
This course introduces the major concepts and tools employed in modern marketing. The course will study marketing from the perspective of for profit and not for profit organizations, domestic and international.
Prerequisite: admission to the MBA Program or permission of the program director.