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2017-2018 Graduate Bulletin
Appalachian State University
  Dec 11, 2017
2017-2018 Graduate Bulletin

C I 5641 - Media and Management (3)

When Offered: Spring
This course provides a broad background in management theory and practice. Emphasis is placed on how to manage media effectively and efficiently within an organizational context (school, industry, etc.) with particular attention given to the utilization of resources including personnel, budget, hardware, and the work environment. Strategies are discussed that enable media to be effectively utilized in order to solve training and corporate communication problems.