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    Appalachian State University
  Feb 23, 2018
2017-2018 Graduate Bulletin

CIS 5750 - Web Analytics (3)

When Offered: On Demand
This course proposes to focus on the concepts and technologies every leading organization needs to realize the full potential of their web sites. Students will be introduced to Internet technologies and tools that allow for collection of web data (e.g., web traffic, visitor information), clickstream analysis, search engine optimization, analysis of paid search advertisements, social network analysis of social media sites (e.g., Twitter, Facebook, YouTube), and information visualization in relation to web analytics. Current and emerging analytics technologies will be covered as well as ethical principles in relation to the use of web and social media data.
Prerequisite: admission to the MBA Program, MS in Applied Data Analytics, Business Analytics Certificate or permission of the program director.