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    Appalachian State University
   
 
  Nov 21, 2017
 
 
    
2017-2018 Graduate Bulletin

HCM 5740 - Marketing in Health Care (3)


When Offered: Spring
This course examines the strategic marketing processes of health services organizations. Topics include theories of buyer behavior and customer requirements, elements of the marketing mix, services as products, distribution channels unique to health services, pricing, and marketing communications. Marketing management topics such as research, planning and evaluating the marketing effort, branding, and personal sales are explored as well.
Prerequisite: Admission to the MHA program or permission of the instructor.