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    Appalachian State University
   
 
  Nov 18, 2017
 
 
    
2017-2018 Graduate Bulletin

MBA 5230 - Fundamentals of Business Analytics (3)


When Offered: On Demand
In this course students gain the skills required to succeed in today’s highly analytical and data-driven economy. The course introduces the basics of data management, RFM Analysis, predictive modeling using decision trees and logistic regression techniques, design of experiments, customer segmentation and forecasting. This course includes lab work and a real data project to enhance competency of using analytics in real-world scenarios, and to engage in hands-on experience with SAS software to demonstrate capability of the concepts of data analysis.
Prerequisite: admission to the MBA Program, MS in Applied Data Analytics, Business Analytics Certificate Program or permission of the program director.