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2017-2018 Graduate Bulletin
Appalachian State University
   
 
  Dec 13, 2017
 
 
    
2017-2018 Graduate Bulletin

MBA 5420 - Marketing Strategy and Applications (3)


When Offered: On Demand
Through the use of a combination of applied methods such as in-depth case analysis, simulations and/or marketing projects, the student will learn to develop solutions and formulate responses to marketing-oriented problems of the organization in a dynamic, complex, competitive, and global context. This course integrates issues and concepts introduced in other MBA courses.
Prerequisite: admission to the MBA Program or permission of the instructor.