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    Appalachian State University
  Jan 21, 2018
2017-2018 Graduate Bulletin

MBA 5750 - Strategic Management (3)

When Offered: On Demand
This course focuses on how managers and executives formulate and implement strategy in order to improve long-term performance. Each session emphasizes the development of frameworks that can be used to analyze the topic. Topics include defining the firm’s mission, performance, industry structure, strategic coherence, business-level strategy, vertical integration, diversification, mergers and acquisitions, top management teams, management of innovation, corporate governance, business ethics, organizational structure and control, strategy implementation, global strategy, and leadership. Case analysis, in-class exercises and presentations, and written assignments are used to improve working knowledge of each topic.
Prerequisite: admission to the MBA Program or permission of the instructor.