MKT 5045 - Marketing Research and Information Systems (3)
When Offered:On Demand An examination of the techniques and procedures involved in the collection, processing, analysis and organization of marketing information both in the U.S. and abroad. Emphasis is placed on how information is stored, disseminated, and used in order that the firm can formulate marketing strategies and develop marketing plans. An ethical perspective will be stressed. Prerequisites: admission to the MBA Program in the Walker College of Business; MBA 5420; CIS 5280; FIN 5020.