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2017-2018 Graduate Bulletin
Appalachian State University
   
 
  Nov 21, 2017
 
 
    
2017-2018 Graduate Bulletin

MKT 5610 - Consumer Behavior (3)


When Offered: On Demand
An examination of the psychological, sociological, and economic theories of buyer behavior. This is followed by analysis of the major current and classical empirical research studies designed to test the different theories of buyer behavior.
Prerequisite: MKT 3050 (Principles of Marketing) with a minimum grade of “C” (2.0).