Jul 07, 2022
2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]
Marketing - Digital Marketing Concentration, BSBA
Program Code: 352D
CIP Code: 52.1401
General Education Requirements (44 Hours)
The following 16 sh of major requirements can also count in the General Education Program:
- RC 1000 and RC 2001 (6 hours) count towards the General Education Writing Across the Curriculum requirement
- MAT 1035 (3 hours) and 1 hour of ECO 2100 fulfill the General Education Quantitative Literacy requirement
- ECO 2030 and ECO 2040 (6 hours) count towards the General Education Liberal Studies Experience requirement
WCOB Core Requirements
WCOB Admission Requirements (16 Hours)
2.6 cumulative GPA (based on 12+ graded hours at ASU), 45 earned hours and completion of the following:
WCOB Lower Level Core (18 hours)
2.0 average required
Business majors are encouraged to complete all WCOB Lower Level Core courses before taking 4000 level business courses.
Students cannot be admitted to the COB with any outstanding grades of “I”.
*MAT 1035 , ECO 2030 , ECO 2040 , and one hour of ECO 2100 already count in Gen Ed.
WCOB Upper Level Core (19 hours)
2.0 average required
*A senior check and, for students graduating in the term in which these are taken, a graduation application, must be completed prior to registering for courses indicated with an asterisk.
Global Issues Requirement
Met within the other degree requirements - does not require additional course work
The Global Issues requirement can be met by satisfying one of the following:
- International business course (See list below)
- Business faculty led study abroad (minimum 3 hours)
- Semester long study abroad for credit
- Full-time 400-hour minimum international internship for credit
- Foreign language courses at or above the 3000 level
International Business Course
Other Prerequisite Information
No more than five business courses at the 3000 level or above, including graduate-level courses, can be taken by students not admitted to the COB.
Please see course descriptions for important prerequisite information for 3000 level and 4000 level business courses.
*** IN ORDER TO GRADUATE, MARKETING MAJORS MUST ACHIEVE A MINIMUM AVERAGE GPA OF 2.0 IN THE FOLLOWING 21 HOURS OF REQUIRED ELECTIVE 3000-4000 LEVEL MARKETING COURSES.***
Marketing Major Common Core (6 Hours)
Digital Marketing Concentration Required Courses (9 Hours)
Electives - Digital Marketing Concentration (6 Hours)
Select two of the following:
*Students may only count 3 hours of either MKT 3900 or MKT 3910 towards the marketing major electives. The internship cannot be the last credits earned.
College of Business Electives (3000/4000 Level) (6 Hours)
(cannot use FIN 3010 or MGT 3010 )
Free Electives (12 Hours)
Taken to total 120 hours for the degree
-12 hours any level inside or outside of the COB (cannot use ACC 1050 , FIN 3010 , or MGT 3010 )
Total Required (120 Hours)
92 hours major requirements/electives PLUS 44 hours Gen Ed requirements MINUS 16 hours of major requireents already counted in Gen Ed)