COM 3640 - Media Planning (3)

When Offered: Fall; Spring
This course is designed to teach the basics of advertising media planning: the essential terms and concepts in media planning, how to identify the media problems and opportunities of a client, and how to develop effective strategies for solving these problems and making the best use of these opportunities. Each student will produce a ready-to-submit media plan for a client.
Prerequisite: COM 2700 or permission of the instructor.