Sep 21, 2023  
2018-2019 Undergraduate Bulletin 
2018-2019 Undergraduate Bulletin [ARCHIVED CATALOG]

COM 4300 - Media Sales (3)

When Offered: Fall; Spring
This course is a senior level course that includes a study of the techniques used by the mass media to sell space and time to advertisers. Also included is a study of personal selling; company, product, and audience research; media-audience matches; and media sales presentations. Also examined are the strengths and weaknesses of a variety of print, radio, television and online advertising techniques and strategies.
Prerequisites: junior or senior standing; registration is restricted to students admitted to the BS in   or COM 3640 ; or consent of the instructor.