Nov 30, 2024  
2019-2020 Undergraduate Bulletin 
    
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2019-2020 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 4550 - International Marketing (3)

When Offered: Fall; Spring
An analysis of cultural, legal, political, and economic factors affecting marketing in world markets. Emphasis is placed upon the differences in life styles, beliefs, attitudes, behaviors, and their influence upon the marketing decisions of the foreign firm.
Prerequisites: 84 earned hours, a minimum grade of “C” in any Writing in the Discipline (WID) course, and MKT 3050  with a minimum grade of “C” (2.0).
(Global Learning Opportunity course)