Feb 25, 2024  
2019-2020 Graduate Bulletin 
2019-2020 Graduate Bulletin [ARCHIVED CATALOG]

MKT 5610 - Consumer Behavior (3)

When Offered: On Demand
An examination of the psychological, sociological, and economic theories of buyer behavior. This is followed by analysis of the major current and classical empirical research studies designed to test the different theories of buyer behavior.
Prerequisite: MKT 3050 (Principles of Marketing) with a minimum grade of “C” (2.0).