MKT 5050 - Marketing Analytics (3)

When Offered: On Demand
An examination of the techniques and procedures involved in analyzing marketing information for the development of marketing strategy. Analytical procedures that will assist managers in the areas of pricing, revenue management, forecasting, identifying customer needs, choice analysis, customer lifetime value, allocation of marketing resources, market segmentation, new product development, retailing and advertising will be reviewed.
Prerequisite: MBA 5420