Feb 25, 2024  
2019-2020 Graduate Bulletin 
2019-2020 Graduate Bulletin [ARCHIVED CATALOG]

MBA 5660 - Web Analytics, Data Privacy and Security (3)

When Offered: Fall
This course covers Internet technologies and tools that allow for the collection of consumer data including social networks, perform clickstream analysis, and conduct search engine optimization. In addition, concepts surrounding the privacy of data will be introduced, as well as how to effectively manage the security of information through log and event investigations. Other topics include but not limited to the ethical/moral implications that have emerged from areas like data profiling and relevant issues with data governance as it pertains to compliance and law.
Prerequisite: Admission to MS in Applied Data Analytics, MBA, or Business Analytics Certificate Program; or Approval of MS in Applied Data Analytics Program Director