Jun 13, 2024  
2020-2021 Undergraduate Bulletin 
2020-2021 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3240 - Integrated Marketing Communications (3)

When Offered: Fall; Spring
Intensive investigation of the field of advertising to include a review of the history and the economics of advertising, research, copy, layout, production, budgeting, and advertising organization. Theory and application are stressed.
Prerequisite: 54 earned hours and MKT 3050  with a minimum grade of “C” (2.0).