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Aug 31, 2024
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2020-2021 Undergraduate Bulletin [ARCHIVED CATALOG]
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MKT 3240 - Integrated Marketing Communications (3) When Offered: Fall; Spring Intensive investigation of the field of advertising to include a review of the history and the economics of advertising, research, copy, layout, production, budgeting, and advertising organization. Theory and application are stressed. Prerequisite: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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