May 20, 2024  
2020-2021 Undergraduate Bulletin 
    
2020-2021 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 4620 - Marketing Research (3)


When Offered: Fall; Spring
Techniques involved in the specification, collection, analysis, and reporting of marketing information. The analysis will include experimental design, analysis of variance, and other univariate and multivariate analyses.
Prerequisites: 84 earned hours, a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course, MKT 3050  with a minimum grade of “C” (2.0) and ECO 2200 . Demonstrated Readiness for College-level Math.