Sep 23, 2024  
2020-2021 Undergraduate Bulletin 
    
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2020-2021 Undergraduate Bulletin [ARCHIVED CATALOG]

COM 3302 - Copywriting for Advertising (3) [WID]

When Offered: Fall; Spring
GEN ED: Junior Writing in the Discipline (WID)
Development of skills and techniques of advertising copywriting applying to all media. Goals are to improve creative writing skills, learn the basics of advertising copy and layout and the analysis of advertisements.
Prerequisites: COM 2700  and must be an admitted communication major or communication minor; and R C 2001  or its equivalent.