Feb 27, 2024  
2020-2021 Undergraduate Bulletin 
2020-2021 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3225 - Digital Marketing (3)

When Offered: Fall, Spring
This course gives an overview of using various platforms for digital marketing. The term will cover understanding buyer personas and use of content to target customers and position products and services. Further students will work on various tools available to create a seamless integration between online and offline shopping experience. They will work by way of in-class simulations on creating a consistent brand positioning and message to the right audience with the use of website, search engine marketing, search engine optimization, E-mail Marketing, Social Media Marketing, Online publicity and PR, Affiliate marketing, Mobile marketing and Apps.
Prerequisites: 54 earned hours and MKT 3050  with a minimum grade of “C” (2.0).