Dec 06, 2023  
2020-2021 Undergraduate Bulletin 
2020-2021 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3235 - Social Media Marketing: Building a Strong Brand (3)

When Offered: Fall, Spring
This class will cover marketing application and measurement of social media platforms and their strategic use in building strong brands. Students will be required to cover the planning and integration of social media into marketing plans. They will work on in-company (live projects) to set objectives, develop a social media marketing plan using platforms like Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest and snapchat, measure the program results and understand the pros and cons of social media marketing.
Prerequisites: 54 Earned hours and MKT 3050  with a minimum grade of “C” (2.0).