MKT 4050 - Marketing Analytics (3)

When Offered: Fall; Spring
This course exposes students to the application and presentation of analytical and statistical methods to solve marketing problems, especially as they relate to customer description, segmentation, targeting, lifetime value, customer relationship management, and optimization of marketing actions and tactics, such as pricing or resource allocation in on and off-line environments. Please note, as an introductory course, this class is not designed to teach in-depth programming.
Prerequisites: A minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course, and MKT 3050 with a minimum grade of “C” (2.0).
[Dual-listed with MKT 5050]. Dual-listed courses require senior standing. Juniors may enroll with permission of the department.