Dec 26, 2024  
2022-2023 Undergraduate Bulletin 
    
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2022-2023 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3260 - Managing Distribution Channels (3)

When Offered: Fall; Spring
The study of distribution as a strategic tool in the marketing mix. The course focuses on the relationship dimensions of channel structure, evaluation and selection of channel participants, behavioral processes, design challenges, functions of leadership, formulation of channel roles, marketing logistics and electronic channels.
Prerequisites: 54 earned hours and MKT 3050  with a minimum grade of “C” (2.0).