Dec 10, 2023  
2022-2023 Undergraduate Bulletin 
2022-2023 Undergraduate Bulletin [ARCHIVED CATALOG]

COM 4402 - Advanced Advertising Campaigns (3)

When Offered: Fall
A course designed to prepare students to apply the elements and conduct the strategic development of an advertising campaign for a national student competition. The course will cover advanced advertising campaign principles and techniques, and it will provide opportunities to implement both in an agency-like setting.
Prerequisites: COM 3928  and permission of the instructor.