Apr 14, 2024  
2017-2018 Undergraduate Bulletin 
2017-2018 Undergraduate Bulletin [ARCHIVED CATALOG]

COM 2700 - Foundations of Advertising (3)

When Offered: Fall; Spring
An introductory course that examines advertising as a form of communication. After a brief examination of history, role in the economy, external restraints and customer behavior, the course concentrates on theories and principles of media messages and management as well as advertising applications and trends.