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Dec 30, 2024
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2017-2018 Undergraduate Bulletin [ARCHIVED CATALOG]
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COM 4300 - Media Sales (3)
When Offered: Fall; Spring
This course is a senior level course that includes a study of the techniques used by the mass media to sell space and time to advertisers. Also included is a study of personal selling; company, product, and audience research; media-audience matches; and media sales presentations. Also examined are the strengths and weaknesses of a variety of print, radio, television and online advertising techniques and strategies.
Prerequisites: junior or senior standing; registration is restricted to students admitted to the BS in or COM 3640 ; or consent of the instructor.
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