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Michael J. Dotson, Interim Chair

The objective of the Department of Marketing is to develop responsible and successful business leaders by providing undergraduate and graduate education in the field of marketing.

Bachelor of Science in Business Administration in Marketing (352*/52.1401)

Students must select one of the following concentrations:

General Marketing (352B)

The program of study is available at: www.programsofstudy.appstate.edu/marketing-bsba-general-marketing-352b-2016-2017

Sales (352C)

The program of study is available at: www.programsofstudy.appstate.edu/marketing-bsba-sales-352c-2016-2017

Undergraduate Minor in Marketing (352/52.1401)

(for non-business majors only)

A minor in Marketing for non-business majors may be obtained by completing 18 semester hours of requirements.

The program of study is available at: www.programsofstudy.appstate.edu/marketing-minor-352-2016-2017

Undergraduate minor in Marketing: Sales (354/52.1401).

A minor in Marketing: Sales for non-business majors may be obtained by completing 18 semester hours of requirements.

The program of study is available at: www.programsofstudy.appstate.edu/marketing-minor-352-2016-2017

Undergraduate minor in Marketing: Professional Selling (353/52.1401).

A minor in Marketing: Professional Selling for non-business majors may be obtained by completing 18 semester hours of requirements.

The program of study is available at: www.programsofstudy.appstate.edu/marketing-minor-352-2016-2017

Programs

• Marketing - General Marketing Concentration, BSBA
• Marketing - Sales Concentration, BSBA

• Marketing Minor
• Marketing: Professional Selling Minor
• Marketing: Sales Minor

Courses

• MKT 1530-1549 - Selected Topics (1-4)
• MKT 2500 - Independent Study (1-4)
• MKT 2530-2549 - Selected Topics (1-4)
• MKT 3050 - Principles of Marketing (3)
• MKT 3215 - Professional Selling (3)
• MKT 3220 - Sales Management (3)
• MKT 3240 - Integrated Marketing Communications (3)
• MKT 3260 - Managing Distribution Channels (3)
• MKT 3270 - Consumer Behavior (3)
• MKT 3280 - Business-to-Business Buyer Behavior (3)
• MKT 3285 - Retail Management (3)
• MKT 3290 - Services Marketing (3)
• MKT 3295 - New Product Development and Branding (3)
• MKT 3500 - Independent Study (1-4)
• MKT 3510 - Junior Honors Thesis (1-3)
• MKT 3520 - Instructional Assistance (1)
• MKT 3530-3549 - Selected Topics (1-4)
• MKT 3900 - Marketing Internship (3 or 6)
• MKT 3910 - Sales Internship (3 or 6)
• MKT 4500 - Independent Study (1-4)
• MKT 4510 - Senior Honors Thesis (1-3)
• MKT 4530-4549 - Selected Topics (1-4)
• MKT 4550 - International Marketing (3)
• MKT 4560 - Advanced Sales Techniques (3)
• MKT 4620 - Marketing Research (3)
• MKT 4650 - Strategic Marketing Management (3)
• MKT 4810 - Seminar (1-3)

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