James E. Stoddard, Chair

The objective of the Department of Marketing is to develop responsible and successful business leaders by providing undergraduate and graduate education in the field of marketing.

Bachelor of Science in Business Administration in Marketing (352*/52.1401)

Students must select one of the following concentrations:

General Marketing (352B)

Sales (352C)

Undergraduate Minor in Marketing (352/52.1401)

(for non-business majors only)

A minor in Marketing for non-business majors may be obtained by completing 18 semester hours of requirements.

Undergraduate minor in Marketing: Sales (354/52.1401).

A minor in Marketing: Sales for non-business majors may be obtained by completing 18 semester hours of requirements.

Undergraduate minor in Marketing: Professional Selling (353/52.1401).

A minor in Marketing: Professional Selling for non-business majors may be obtained by completing 18 semester hours of requirements.

This catalog reflects fall and spring semester offerings. Go to www.summerschool.appstate.edu for courses offered in summer terms.

SPECIAL NOTE ABOUT ENROLLMENT IN UPPER LEVEL BUSINESS COURSES:

Enrollment in 3000/4000 level courses in the Walker College of Business is limited to business majors admitted to the College of Business. An exception is allowed for other students, including business majors not yet admitted to the College of Business, to take a maximum of five business courses at the 3000-level or above, including graduate-level courses (unless more are specifically listed as required on the Program of Study for a non-business major, a required concentration, or a required minor). No exceptions beyond this will be allowed.

Prerequisites for 3000 level and 4000 level business courses, in addition to course specific prerequisites, are as follows: 1) 54 earned hours for 3000 level business courses and 2) 84 earned hours and a minimum grade of “C” in any Writing in the Discipline (WID) course for 4000 level business courses.

Business majors are encouraged to complete all admission requirements by the beginning of the junior year. Students who are not admitted to the College of Business will not be allowed to early register for more than five business courses at the 3000-level or above, including graduate-level business courses, even if they anticipate they will be admitted to the College of Business by the beginning of the next semester. Non business majors must get a permit from the College of Business Undergraduate Advising Office to register for any business courses at the 3000-level or above in excess of the five allowed when required on the program of study.

Programs

• Marketing - General Marketing Concentration, BSBA
• Marketing - Sales Concentration, BSBA

• Marketing Minor
• Marketing: Professional Selling Minor
• Marketing: Sales Minor

Courses

• MKT 1530-1549 - Selected Topics (1-4)
• MKT 2500 - Independent Study (1-4)
• MKT 2530-2549 - Selected Topics (1-4)
• MKT 3050 - Principles of Marketing (3)
• MKT 3215 - Professional Selling (3)
• MKT 3220 - Sales Management (3)
• MKT 3240 - Integrated Marketing Communications (3)
• MKT 3260 - Managing Distribution Channels (3)
• MKT 3270 - Consumer Behavior (3)
• MKT 3280 - Business-to-Business Buyer Behavior (3)
• MKT 3285 - Retail Management (3)
• MKT 3290 - Services Marketing (3)
• MKT 3295 - New Product Development and Branding (3)
• MKT 3500 - Independent Study (1-4)
• MKT 3510 - Junior Honors Thesis (1-3)
• MKT 3520 - Instructional Assistance (1)
• MKT 3530-3549 - Selected Topics (1-4)
• MKT 3900 - Marketing Internship (3 or 6)
• MKT 3910 - Sales Internship (3 or 6)
• MKT 4500 - Independent Study (1-4)
• MKT 4510 - Senior Honors Thesis (1-3)
• MKT 4530-4549 - Selected Topics (1-4)
• MKT 4550 - International Marketing (3)
• MKT 4560 - Advanced Sales Techniques (3)
• MKT 4620 - Marketing Research (3)
• MKT 4650 - Strategic Marketing Management (3)
• MKT 4810 - Seminar (1-3)