Required Courses (12 Hours)

• MKT 3050 - Principles of Marketing (3)
• MKT 3225 - Digital Marketing (3)
• MKT 3235 - Social Media Marketing: Building a Strong Brand (3)
• MKT 4630 - Social, Mobile, Analytics and Cloud Marketing (3)

One Digital Marketing Elective Course Taken form the Following (3 Hours)

• MKT 3240 - Integrated Marketing Communications (3)
• MKT 3270 - Consumer Behavior (3)
• MKT 3280 - Business-to-Business Buyer Behavior (3)
• MKT 3295 - New Product Development and Branding (3)
• MKT 4550 - International Marketing (3)

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• MKT 3900 - Marketing Internship (3 or 6) * is a 3 or 6 sh course, but only 3 of these hours may apply to meeting the requirements for the minor.

• or

• MKT 3910 - Sales Internship (3 or 6) * is a 3 or 6 sh course, but only 3 of these hours may apply to meeting the requirements for the minor.

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Note:

*Students may only count 3 s.h of either MKT 3900 or MKT 3910 towards the marketing electives requirement. The internship cannot be the last credits earned.

Total Required (15 Hours)

Students are advised to take all 2000 level courses prior to the 3000 level courses in the minor. Students may take a maximum of five business courses at the 3000-level or above, including graduate-level courses (unless more are specifically listed as required on the Program of Study for a non-business major, a required concentration, or a required minor). Prerequisites for 3000 level and 4000 level business courses, in addition to course specific prerequisites, are as follows: 54 earned hours for 3000 level business courses and 84 earned hours and a minimum grade of “C” in any Writing in the Discipline (WID) course for 4000 level business courses.

A minimum overall GPA of 2.0 is required for the courses included in the minor.

No more than one business minor can be declared by a non-business major.

For Additional Information Contact:
Undergraduate Advising Office
2126 Peacock Hall
(828) 262-2700