Apr 19, 2024  
2023-2024 Undergraduate Bulletin 
2023-2024 Undergraduate Bulletin [ARCHIVED CATALOG]

Digital Marketing Minor

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Minor Code: 357
CIP Code: 52.1401

Students not majoring in Marketing-Digital Marketing Concentration may earn a Digital Marketing minor by completion of the following 15 hours of coursework:

One Digital Marketing Elective Course Taken from the Following (3 Hours)


*Students may only count 3 semester hours of either MKT 3900 or MKT 3910 towards the marketing electives requirement. The internship cannot be the last credits earned.

Total Required (15 Hours)

Students not admitted to the Walker College of Business may take a maximum of five business courses at the 3000-level or above, including graduate-level courses (unless more are specifically listed as required on the Program of Study for a non-business major, a required concentration, or a required minor). See course descriptions for prerequisites.

A minimum overall GPA of 2.0 is required for the courses included in the minor.

No more than one business minor can be declared by a non-business major.

For Additional Information Contact:
Undergraduate Advising Office
2126 Peacock Hall
(828) 262-2700

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