Nov 04, 2024  
2023-2024 Undergraduate Bulletin 
    
2023-2024 Undergraduate Bulletin [ARCHIVED CATALOG]

FYG - Marketing - Digital Marketing Concentration, BSBA


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Program Code: 352D
CIP Code: 52.1401

Semester One [14 Hours]


Course Subject, Title and Credit Hours Min Grade Major GPA Important Notes
*MAT 1035 - Business Mathematics With Calculus (3)   C-    
Gen Ed Science Inquiry Course      
Gen Ed Integrative Learning Experience Course      
Gen Ed Liberal Studies Experience Course      
Gen Ed Wellness Course      

 

Semester Two [16 Hours]


Course Subject, Title and Credit Hours Min Grade Major GPA Important Notes
*RC 1000 - Expository Writing (3)   C    
UCO 1200 - First Year Seminar (3)        
Gen Ed Science Inquiry Course      
Gen Ed Integrative Learning Experience Course      
*CIS 1060 - Business Analytics using Spreadsheet Technology (3)   C-    

 

Semester Three [16 Hours]


Course Subject, Title and Credit Hours Min Grade Major GPA Important Notes
*ACC 2100 - Principles of Accounting I (3)   C-    
*BUS 2001 - Business Career Development (1)   C    
*ECO 2030 - Principles of Microeconomics (3) [GenEd: SS]        
Gen Ed Liberal Studies Experience Course      
RC 2001 - Introduction to Writing Across the Curriculum (3)   C   WCOB Lower Level Core Course
Gen Ed Integrative Learning Experience Course      

 

Semester Four [16 Hours]


Course Subject, Title and Credit Hours Min Grade Major GPA Important Notes
ACC 2110 - Principles of Accounting II (3)   C-   WCOB Lower Level Core Course
ECO 2040 - Principles of Macroeconomics (3) [GenEd: SS]   C-   WCOB Lower Level Core Course; Gen Ed Liberal Studies Experience/Social Science Designation Course
ECO 2100 - Business and Economic Statistics I (3)  (or STT 2810  or STT 2820 ) C-   WCOB Lower Level Core Course; 1 sh counts in Gen Ed QL
LAW 2150 - Legal Environment of Business (3)   C-   WCOB Lower Level Core Course
Gen Ed Wellness Course      
Free Elective      

 

Semester Five [15 Hours]


Course Subject, Title and Credit Hours Min Grade Major GPA Important Notes
CTE 3340 - Business Communications (3) [WID]  or ENG 3100 - Business Writing (3) [WID]   C   WCOB Upper Level Core Course
MKT 3050 - Principles of Marketing (3)   C   Prerequisite for MKT courses. WCOB Upper Level Core Course
ECO 2200 - Business and Economic Statistics II (3)  (or STT 3820 )     WCOB Lower Level Core Course
WCOB Upper Level Core Course      
WCOB Upper Level Core Course      

 

Semester Six [15 Hours]


Course Subject, Title and Credit Hours Min Grade Major GPA Important Notes
MKT 3225 - Digital Marketing (3)     Yes  
MKT Elective   Yes  
WCOB Upper Level Core Course      
COB Elective      
Free Elective      

 

Semester Seven [15 Hours]


Course Subject, Title and Credit Hours Min Grade Major GPA Important Notes
MKT 4620 - Marketing Research (3)     Yes  
MKT 3235 - Social Media Marketing: Building a Strong Brand (3)     Yes  
MKT Elective   Yes  
COB Elective      
Free Elective      
You must complete a senior check and graduation application this semester.

 

Semester Eight [13 Hours]


Course Subject, Title and Credit Hours Min Grade Major GPA Important Notes
MGT 4750 - Strategic Management (3)       ^see notes below; WCOB Upper Level Core Course
BUS 4000 - Business Capstone Experience (1) [CAP]       ^see notes below; WCOB Upper Level Core Course
MKT 4650 - Strategic Marketing Management (3)     Yes  
MKT 4630 - Social, Mobile, Analytics and Cloud Marketing (3)     Yes  
Free Elective      

 

General Requirements Summary


Minimum Total Hours Gen Ed Hours Writing Min WCOB Lower Level Core GPA Min WCOB Upper Level Core GPA Min Major GPA Min Overall GPA
120 44 RC 1000  and RC 2001   2.0 2.0 2.0 2.0

 

General Education Program Model [44 Hours]


Program Categories Hours Important Notes- Be sure to check for Gen Ed courses required in your major
First Year Seminar 3 Can be taken first or second semester of freshman year
First Year Writing 3 Can be taken first or second semester of freshman year. Minimum grade of “C” required.
Wellness Literacy 2  
Quantitative Literacy 4 MAT 1035  and 1sh of ECO 2100  count in both the major and Gen Ed
Sophomore Writing 3 Minimum grade of “C” required
Integrative Learning Experience 9 Must choose a minimum of two disciplines
Liberal Studies Experience 12 Must choose a minimum of three disciplines. ECO 2030  and ECO 2040  count in the Liberal Studies Experience and cover the Social Science Designation.
Science Inquiry  
You must also meet the Fine Arts, Literary Studies, Historical Studies, and the Social Science Designations. Those may be met within the Integrative Learning Experience and the Liberal Studies Experience.

Additional Notes


  • *Required prior to admission to the College of Business. Students not admitted to the WCOB may take a maximum of five business courses at the 3000 level or above.
  • We encourage business students to meet regularly with WCOB advisors to appropriately plan how to meet degree requirements.
  • One course must meet the Global Issues requirement (see DegreeWorks for options).
  • Fulfill “WCOB Upper Level Core Course” placeholders with FIN 3680 , MGT 3630 , and SCM 3650 .
  • ^A Senior Check and Graduation Application are required prior to registering for MGT 4750  and BUS 4000 . Prerequisites for both classes are CTE 3340  or ENG 3100  with a minimum grade of “C”, FIN 3680 , MKT 3050 , SCM 3650 . MGT 4750  and BUS 4000  are to be taken in the last semester.
  • Business majors must earn a minimum GPA of 2.0 in the WCOB Lower Level and Upper Level Cores.
  • Business majors cannot take ACC 1050 , FIN 3010  and MGT 3010  for credit towards any degree requirement.
  • Marketing (Digital) majors must earn a minimum GPA of 2.0 in the 21 hours of marketing courses required above MKT 3050 .
  • The following course work must be taken through ASU: 50% of all business course work required in the degree, 18 hours of the business major, 9 hours of any minor. A minimum of 50 hours must be taken through a four year institution.

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