MKT 5550 - International Marketing (3)

When Offered: On Demand
An analysis of cultural, legal, political, and economic factors affecting marketing in world markets. Emphasis is placed upon the differences in life styles, beliefs, attitudes, behaviors, and their influence upon the marketing decisions of the foreign firm.
Prerequisite: MKT 3050 (Principles of Marketing) with a minimum grade of “C” (2.0).