Jan 05, 2025  
2022-2023 Undergraduate Bulletin 
    
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2022-2023 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3240 - Integrated Marketing Communications (3)

When Offered: Fall; Spring
Intensive investigation of the field of advertising to include a review of the history and the economics of advertising, research, copy, layout, production, budgeting, and advertising organization. Theory and application are stressed.
Prerequisite: 54 earned hours and MKT 3050  with a minimum grade of “C” (2.0).