Sep 27, 2023  
2022-2023 Undergraduate Bulletin 
    
2022-2023 Undergraduate Bulletin [ARCHIVED CATALOG]

COM 3830 - Advanced Creative Advertising (3)


When Offered: Spring
This advanced creative advertising class is intended to build upon the core competencies acquired in COM 3015. It introduces students to multiple perspectives and approaches in developing strong and unique creative concepts that accurately deliver on well defined strategies. This course is intended to further develop the critical, intellectual and practical skills necessary for the analysis, evaluation and creation of effective advertising messages in today’s multimedia visual environment. These abilities along with the technical skills to translate these concepts into effective visual executions is the job of the art director.
Prerequisite: COM 3015 .