MBA 5821 - Digital Marketing Strategy (3)

When Offered: Summer Session
This course examines digital marketing strategy, implementation and executional considerations for Business to Business (B2B) and Business to Consumer (B2C) brands and provides a comprehensive understanding of all digital platforms and channels. The course will cover understanding buyer personas and use of content to target customers and position products and services. Students will work on various tools available to create a seamless integration between online and offline shopping experience.
Prerequisite: Admission to the MBA online program.