MKT 4550 - International Marketing (3)

When Offered: Fall; Spring
An analysis of cultural, legal, political, and economic factors affecting marketing in world markets. Emphasis is placed upon the differences in life styles, beliefs, attitudes, behaviors, and their influence upon the marketing decisions of the foreign firm.
Prerequisites: a minimum grade of “C” in any Writing in the Discipline (WID) course, and MKT 3050 with a minimum grade of “C” (2.0).
[Dual-listed with MKT 5550] Dual- listed courses require senior standing; juniors may enroll with permission of the department. (Global Learning Opportunity course)