MKT 3225 - Digital Marketing (3)

When Offered: Fall, Spring
This course provides an overview of digital and Internet marketing frameworks. The course will cover various digital and inbound marketing concepts such as Internet of Everything (IoE), Internet of Things (IoT), email, social media, search engine optimization, affiliate marketing, mobile marketing, display marketing, and other online channels to best engage a range of buyer personas. Students will also develop an understanding of the seamless integration of online and offline shopping experiences. Further, this course will also focus on current digital marketing methodologies designed to improve customer lifetime value, customer relationship management and customer trust.
Prerequisites: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).