MKT 3235 - Social Media Marketing: Building a Strong Brand (3)

When Offered: Fall, Spring
This class will cover marketing application and measurement of social media platforms and their strategic use in building strong brands. Students will be required to cover the planning and integration of social media into marketing plans. They will work on in-company (live projects) and/or simulations to set objectives, develop a social media marketing plan using the best industry platforms; and measure program results (KPIs) to professionally leverage the attributes of social media marketing in a business environment.
Prerequisites: 54 Earned hours and MKT 3050 with a minimum grade of “C” (2.0).