MBA 5930 - Strategic Branding in the Realm of AI (3)

When Offered: Spring
This course serves a dual purpose: to introduce students to the foundational concepts of branding and to explore the transformative role of artificial intelligence (AI) in shaping modern branding strategies. Students will develop a deep appreciation for the “whys” and “whats” of branding while gaining practical knowledge of AI tools commonly used in branding, such as personalization algorithms, predictive analytics, and generative AI. By integrating these perspectives, the course aims to equip students with the skills and insights needed to revolutionize brand strategies, enhance consumer engagement, and boost marketing effectiveness in an AI-driven marketplace.