Department of Marketing & Supply Chain Management

James E. Stoddard, Chair

The objective of the Department of Marketing and Supply Chain Management is to develop responsible and successful business leaders by providing undergraduate and graduate education in the field of marketing.

Bachelor of Science in Business Administration in Marketing (352*/52.1401)

Students must select one of the following concentrations:

Digital Marketing (352D)

General Marketing (352B)

Sales (352C)

Undergraduate Minor in Digital Marketing (357/52.1401)
(for non-business majors only)

Undergraduate Minor in Marketing (352/52.1401)
(for non-business majors only)

Undergraduate minor in Marketing: Sales (354/52.1401).
(for non-business majors only)

Undergraduate minor in Marketing: Professional Selling (353/52.1401).
(for business majors not majoring in marketing with a sales concentration)

This catalog reflects fall and spring semester offerings. Go to www.summersessions.appstate.edu/ for courses offered in summer terms.

SPECIAL NOTE ABOUT ENROLLMENT IN UPPER LEVEL BUSINESS COURSES:

Enrollment in 3000/4000 level courses in the Walker College of Business is limited to business majors admitted to the College of Business. An exception is allowed for other students, including business majors not yet admitted to the College of Business, to take a maximum of five business courses at the 3000-level or above, including graduate-level courses (unless more are specifically listed as required on the Program of Study for a non-business major, a required concentration, or a required minor). No exceptions beyond this will be allowed.

Prerequisites for 3000 level and 4000 level business courses, in addition to course specific prerequisites, are as follows:

45 earned hours for FIN 3100
45 earned hours for FIN 3680
45 earned hours and Management major OR 54 earned hours for MGT 3630
45 earned hours and Marketing major OR 54 earned hours for MKT 3050
45 earned hours and Supply Chain major OR 54 earned hours for SCM 3650
54 earned hours for all other 3000 level business courses and
84 earned hours and a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course for 4000 level business courses.

Business majors are encouraged to complete all admission requirements by the beginning of the junior year. Students who are not admitted to the College of Business will not be allowed to early register for more than five business courses at the 3000-level or above, including graduate-level business courses, even if they anticipate they will be admitted to the College of Business by the beginning of the next semester. Non business majors must get a permit from the College of Business Undergraduate Advising Office to register for any business courses at the 3000-level or above in excess of the five allowed, when required on the program of study.

Programs

Bachelor of Science in Business Administration

Minor

Courses

Marketing

Supply Chain Management