General Education Requirements (44 Hours)

• General Education Requirements 

The following 16 sh of major requirements can also count in the General Education Program:

• R C 1000  and R C 2001  (6 hours) count towards the General Education Writing Across the Curriculum requirement
• MAT 1035  (3 hours) and 1 hour of ECO 2100  fulfill the General Education Quantitative Literacy requirement
• ECO 2030   and ECO 2040  (6 hours) count towards the General Education Liberal Studies Experience requirement

COB Admission Requirements (27 Hours)

2.5 cumulative GPA (based on 12+ graded hours at ASU), 60 earned hours and completion of the following:

See www.advising.business.appstate.edu for link to test information

• R C 1000 - Expository Writing (3) (minimum grade of “C” required) (hours already counted in Gen Ed)
• R C 2001 - Introduction to Writing Across the Curriculum (3) (minimum grade of “C” required) (hours already counted in Gen Ed)
• MAT 1035 - Business Mathematics With Calculus (3) *
• BUS 2000 - Business Professional Leadership and Career Development (0)
• Computer Proficiency - passing score on the Basic Computer Skills Proficiency Test or credit for CIS 1026  (minimum grade of “C” required)

• See www.advising.business.appstate.edu for link to test information

Global Issues Requirement

(met within the other degree requirements - does not require additional course work)

The Global Issues requirement can be met by satisfying one of the following:

• International business course (See list below)
• Business summer study abroad (minimum 3 hours)
• Semester long study abroad for credit
• Full-time 400-hour minimum international internship for credit
• Foreign language courses at or above the 3000 level

Other Prerequisite Information

Students must have 54 hours to take 3000 level COB core courses and 84 hours to take any 4000 level COB course.

In addition to other prerequisites, a minimum grade of “C” in a WID course is required prior to taking any 4000 level business courses.

No more than five business courses at the 3000 level or above, including graduate-level courses, can be taken by students not admitted to the COB.

Note

*** IN ORDER TO GRADUATE, MARKETING MAJORS MUST ACHIEVE A MINIMUM AVERAGE GPA OF 2.0 IN THE FOLLOWING 21 HOURS OF REQUIRED AND ELECTIVE 3000/4000-LEVEL MARKETING COURSES. ***

Marketing Major Common Core (6 Hours)

• MKT 4620 - Marketing Research (3)
• MKT 4650 - Strategic Marketing Management (3)

General Marketing Concentration Required Courses (9 Hours)

• MKT 3240 - Integrated Marketing Communications (3)
• MKT 3260 - Managing Distribution Channels (3)
• MKT 3270 - Consumer Behavior (3)

Electives - General Marketing Concentration (6 Hours)

Select two of the following:

*Students may only count 3 hours of either MKT 3900  or MKT 3910  towards the marketing major electives. The internship cannot be the last credits earned.

• MKT 3215 - Professional Selling (3)
• MKT 3220 - Sales Management (3)
• MKT 3280 - Business-to-Business Buyer Behavior (3)
• MKT 3285 - Retail Management (3)
• MKT 3290 - Services Marketing (3)
• MKT 3295 - New Product Development and Branding (3)
• MKT 3530-3549 - Selected Topics (1-4)

•  

• MKT 3900 - Marketing Internship (3 or 6) * only 3 of these hours may apply to meeting the major elective requirement

• or

• MKT 3910 - Sales Internship (3 or 6) * only 3 of these hours may apply to meeting the major elective requirement

•  

• MKT 4530-4549 - Selected Topics (1-4) prereq: “C” in MKT 3050 
• MKT 4550 - International Marketing (3)
• MKT 4560 - Advanced Sales Techniques (3)

College of Business Electives (3000/4000 Level) (6 Hours)

(cannot use FIN 3010  or MGT 3010 )

Free Electives (15 Hours)

• 2 hours any level outside of the COB (university requirement)
• 13 hours any level inside or outside of the COB (cannot use ACC 1050 , FIN 3010  or MGT 3010 )

Total Required (122 Hours)

(94 hours major requirements/electives PLUS 44 hours Gen Ed requirements MINUS 16 hours of major requirements already counted in Gen Ed)