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Dec 26, 2024
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2022-2023 Undergraduate Bulletin [ARCHIVED CATALOG]
FYG - Marketing - Digital Marketing Concentration, BSBA
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 Return to: The Walker College of Business
Program Code: 352D
CIP Code: 52.1401
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Semester One [14 Hours]
| Course Subject, Title and Credit Hours |
Min Grade |
Major GPA |
Important Notes |
| *MAT 1035 - Business Mathematics With Calculus (3) |
C- |
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| Gen Ed Science Inquiry Course |
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| Gen Ed Integrative Learning Experience Course |
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| Gen Ed Liberal Studies Experience Course |
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| Gen Ed Wellness Course |
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Semester Three [16 Hours]
Semester Six [15 Hours]
| Course Subject, Title and Credit Hours |
Min Grade |
Major GPA |
Important Notes |
| MKT 3225 - Digital Marketing (3) |
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Yes |
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| MKT Elective |
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Yes |
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| WCOB Upper Level Core Course |
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| COB Elective |
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| Free Elective |
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Semester Seven [15 Hours]
Semester Eight [13 Hours]
General Requirements Summary
| Minimum Total Hours |
Gen Ed Hours |
Writing |
Min WCOB Lower Level Core GPA |
Min WCOB Upper Level Core GPA |
Min Major GPA |
Min Overall GPA |
| 120 |
44 |
RC 1000 and RC 2001 |
2.0 |
2.0 |
2.0 |
2.0 |
General Education Program Model [44 Hours]
| Program Categories |
Hours |
Important Notes- Be sure to check for Gen Ed courses required in your major |
| First Year Seminar |
3 |
Can be taken first or second semester of freshman year |
| First Year Writing |
3 |
Can be taken first or second semester of freshman year. Minimum grade of “C” required. |
| Wellness Literacy |
2 |
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| Quantitative Literacy |
4 |
MAT 1035 and 1sh of ECO 2100 count in both the major and Gen Ed |
| Sophomore Writing |
3 |
Minimum grade of “C” required |
| Integrative Learning Experience |
9 |
Must choose a minimum of two disciplines |
| Liberal Studies Experience |
12 |
Must choose a minimum of three disciplines. ECO 2030 and ECO 2040 count in the Liberal Studies Experience and cover the Social Science Designation. |
| Science Inquiry |
8 |
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| You must also meet the Fine Arts, Literary Studies, Historical Studies, and the Social Science Designations. Those may be met within the Integrative Learning Experience and the Liberal Studies Experience. |
Additional Notes
- *Required prior to admission to the College of Business. Students not admitted to the WCOB may take a maximum of five business courses at the 3000 level or above.
- We encourage business students to meet regularly with WCOB advisors to appropriately plan how to meet degree requirements.
- One course must meet the Global Issues requirement (see DegreeWorks for options).
- Fulfill “WCOB Upper Level Core Course” placeholders with FIN 3680 , MGT 3630 , and SCM 3650 .
- ^A Senior Check and Graduation Application are required prior to registering for MGT 4750 and BUS 4000 . Prerequisites for both classes are CTE 3340 or ENG 3100 with a minimum grade of “C”, FIN 3680 , MKT 3050 , SCM 3650 . MGT 4750 and BUS 4000 are to be taken in the last semester.
- Business majors must earn a minimum GPA of 2.0 in the WCOB Lower Level and Upper Level Cores.
- Business majors cannot take ACC 1050 , FIN 3010 and MGT 3010 for credit towards any degree requirement.
- Marketing (Digital) majors must earn a minimum GPA of 2.0 in the 21 hours of marketing courses required above MKT 3050 .
- The following course work must be taken through ASU: 50% of all business course work required in the degree, 18 hours of the business major, 9 hours of any minor. A minimum of 50 hours must be taken through a four year institution.
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Return to: The Walker College of Business
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